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Новые даты проведения: 10 - 13 ноября 2021 года
ЦВК «Экспоцентр». Павильоны 1 и «Форум».
Business program
2022
8 November
11:30 - 12:00
Grand opening of the MITEX exhibition
12:00 - 13:30
Plenary «Potential and opportunities for the development of the tools industry in the new economic environment»
List of Session Topics:
Power tool market overview
Market analysis: pandemic, sanctions, withdrawal of companies from the Russian market
State support of the industry
Localization: domestic market development strategy
Challenges & opportunities: China - lifesaving or new challenges?
Transforming retail - online vs offline, strengthening of the marketplaces positions
Logistics: changing the structure of the international logistics, new trunk routes, parallel import
14:00 - 15:45
Round table «New reality of working at marketplaces. Perspectives and pitfalls»
List of Session Topics:
Explosive growth of marketplaces within the structure of Russian e-commerce.
Key drivers of strong marketplace sales and day-to-day challenges
How tool manufacturers and vendors can scale up in 2022
How does the tool market evolve and what the customer pay attention to when buying tools online?
How to promote your product on marketplaces?
Marketing Strategy, feedback and returns, unit economics and pricing
16:00 - 17:45
Round table "How to increase sales when the market crash? Sales of new product categories and customer sector development"
List of Session Topics:
Analysis of real-life tool manufacturers cases
Recommendations
Possible issues and mistakes
9 November
11:00 - 13:30
Conference «Russian market of power tools and means of small mechanization. State and prospects»
Session Organiser: Association of trade companies and manufacturers of power tools and means of small mechanization
List of Session Topics:
Assessment of power tools and garden equipment market development following the results of 9 months of 2022
Production prospects of «INTERSKOL» brand in the Russian Federation
«JSC «FIOLENT» plant» - current trends of development for national power tools manufacturer
Advantages of Kaliningrad Oblast in power tool manufacturing sector
Current issues of technical regulations in the power tools and garden equipment market in the Russian Federation
Changes in small mechanization market under present conditions
Power tools. Implementation of modern teaching methods in the educational process
14:00 - 15:30
Panel discussion « Garden Equipment Market. Trends and Novelties »
List of Session Topics:
The state and prospects of the garden equipment and power tools market
Big brands withdrawal from the market under the sanctions pressure
Low-quality forgeries market entry
Pricing
Garden equipment market novelties and trends
Garden equipment sales, demand and competitive advantages
16:00 - 17:30
Round table «Tools as part of construction and repair services market»
List of Session Topics:
Statistics on tradesmen and job response, retrenchment?
Tools as a matter of professional pride, choice importance depending on the professionals
The value of the tool and what problems that could it solve
Distinctive features
Tool manufacturer certification
Ways to promote the tools through professional communities
Wholesale - procurement clubs
10 November
11:00 - 12:30
Panel discussion «Import halts production? Where to put a comma and other relevant questions of logistics, supply and sales»
List of Session Topics:
New logistics
Supply issues in an unstable situation
Finding and selecting new suppliers
Quality control
13:00 - 14:30
Prestige of trade jobs. Why is it important to raise the professionalism of tradesmen right now?
List of Session Topics:
Connection between secondary vocational education and business
Problems and prospects of secondary vocational education
Rise in trades jobs
Professional retraining
15:00 - 15:30
Digital sector in times of change. New ways to promote the brand
List of Session Topics:
Analysis of the situation in the digital market after late February 2022, which content distribution channels enrolment has declined and which became more popular, statistics
Why developing your channels is more profitable and more promising. Real cases
What's up with YouTube, is Rutube still in the game, what should you do with TikTok
Old but gold: about advertising in VK and Odnoklassniki
Phenomenon of the Telegram: messenger/social network, opportunities for promotion
Yandex Zen - the ups and downs of the feed, what's now
New Russian social networks: does posting there make any sense
Smart promotion strategy. What resources have to be utilized
15:40 - 16:30
Proactive approach to B2B sales under uncertainty
List of Session Topics:
psychology of personal efficiency
customer segmentation principles
target client audit and sales development planning
11 November
11:00 - 12:15
Presentation session «MITEX. New and Progressive. Modern technologies for construction »
List of Session Topics:
Features of welding equipment for beginners. New product lines
Industrial exoskeletons - optimization of production processes
Simple equipment for complex construction tasks
12:30 - 14:00
Workshop «Expansion of sales markets and procurement channels of industrial companies and measures of state support of SME entities»
List of Session Topics:
Overview of SME Corporation support measures for industrial companies
Expanding the market for SME entities
Cooperation of SMEs with foreign companies
Our partners
Strategic Partner - The Association of trading organizations and manufacturers of power tools and small machines
General sponsor
Генеральный спонсор выставки
РЕКЛАМА
Заполняя данную форму, посетитель подтверждает, что персональные данные, которые он указал, предоставлены им в соответствии с пп.1 и 10 п.1.ст.6, ст. 8, пп.4 п.2 ст.2 ФЗ «О персональных данных» от 27.07.2006 №152-ФЗ, а также подтверждает свое согласие на обработку этих данных (в т.ч. посредством поручения такой обработки специализированной организации). При этом ООО «Евроэкспо» обязуется обрабатывать персональные данные в соответствии с вышеуказанным ФЗ. Также заполняя данную форму, посетитель подтверждает свое согласие на получение информационно-рекламных материалов, рассылаемых ООО «Евроэкспо» по почте, в т.ч. по электронной почте