Smart Tips / For exhibitors / Exhibition MITEX

Your Success Starts Here!

Dear Exhibitors,

The MITEX 2025 Organizing Team is thrilled to welcome you to the premier tool industry exhibition of the year!

This year’s event is going to be bigger, bolder, and more influential than ever:

Over 50,000 m² of exhibition space
900+ companies from around the globe
30% growth in exhibitor numbers compared to last year

With such a vibrant and competitive environment, standing out and drawing the right audience to your stand has never been more important.

MITEX 2025 will welcome top decision-makers from across the tool and hardware industry — including senior officials from the Russian Ministry of Industry and Trade. Its powerful business program will cover the hottest topics, ensuring strong attendance from industry professionals nationwide and internationally.

To help you achieve maximum results — more visitors, more deals, and more brand exposure — we’ve prepared a set of proven, practical recommendations.

1. Your Stand: Your Brand’s Showcase

Your stand is your main business card. Its design, interactivity, and atmosphere directly influence the quantity and quality of your leads.

Make your stand a space where visitors want to explore your products, test them, and engage with your experts.

Key tips:

Interactive displays: Arrange your products so visitors can easily view, handle, and test them. Hands-on interaction always sparks more interest.
Conversation-friendly spaces: Provide a comfortable spot for quick yet effective discussions with buyers and partners.
Professional interpreters (for foreign exhibitors): If your team is not fluent in Russian, we highly recommend hiring skilled technical interpreters — it’s essential for productive negotiations with Russian dealers, retailers, and end-users. We can help connect you with vetted professionals — just let your account manager know in advance.

2. Boost Your Visibility Before and During the Show

Help your clients find you fast in a sea of exhibitors.

Simple & effective actions:

Announce your highlights: Send us details about your new products and special offers. We’ll feature them on the official MITEX website and social media channels to attract both retail buyers and wholesale partners.
Activate your audience: Share your participation on your website and social networks. Add a “Visit Us at MITEX” banner to your email signature.

Want even more exposure? Ask our team about extra promotional options — from catalog placements to exclusive partnership packages.

For advertising inquiries:

Zhanna Serikova — serikova@euroexpo.ru, +7 (495) 925-65-61 ext. 173
Yulia Nesterova — nesterova@euroexpo.ru, +7 (495) 925-65-61 ext. 173

For sponsorship opportunities:

Gulnara Markelova — info@mitexpo.ru, +7 (977) 378-66-53
Irina Loparyova — lopareva@euroexpo.ru, +7 (916) 222-42-54
Mikhail Novik — novik@euroexpo.ru, +7 (495) 925-65-61 ext. 182

3. People & Materials: The Engines of Your Sales

Your stand team is your frontline — and visitors decide in minutes whether to become your customers.

Prepare your team:

Product expertise: Every team member should confidently present your products’ benefits, applications, and advantages over competitors.
Friendly engagement: A warm, helpful approach (“Would you like to see this in action?”) invites conversation.

Prepare your materials:

Eye-catching catalogs
Price lists with special show offers
Dealer terms
Plenty of business cards

4. On-Site Strategy: Engagement Is Everything

Offer assistance proactively, invite visitors to touch, test, and see your tools in action.
Collect leads: exchange business cards or scan visitor badges for easy follow-up.
Keep your stand tidy and always staffed according to a pre-set schedule — a clean, well-organized display inspires trust.

5. The Real Wins Happen After the Show

Don’t let your leads go cold! Follow up on all contacts within the first week after MITEX.

We’re here to support you every step of the way — from arranging business meetings and sourcing stand assistants to helping gather visitor data. Just share your needs with us in advance — and we’ll make it happen.

Our Wish for You at MITEX 2025

We want you to shine on the show floor, build profitable relationships, and leave with contracts that make this event truly worthwhile.

MITEX 2025 isn’t just an exhibition — it’s the largest tool industry networking hub in Russia, where brands become leaders, where innovation meets opportunity, and where lasting partnerships are born.

So get ready to: